A dental clinic: a price list of 21 items, laid out in sections
A website for a private dental clinic. The core of it is an open price list: 21 items, laid out across treatment, surgery, prosthetics, orthodontics and hygiene. Each one says what exactly the price covers, because that is where the unpleasant conversations at the end of a visit come from.
The site starts with prices,
not with photos of smiles.
People are afraid of the dentist not because of the pain but because they do not know what it will cost. That is why the price list stands right after the first screen.
- A price list with a switchFive sections at the top, the items with prices underneath. Each one says what is included: anesthesia, an X-ray, a follow-up check.
- Four doctorsSpecialty and experience. People book with a particular person, not with a clinic.
- How a visit goesFour steps from the request to the follow-up. You can see how long the consultation takes and what happens in it.
- Why people come backA microscope, a price agreed in advance, a three-year guarantee. Four reasons with no mention of “a personal approach”.
- Reviews from patientsWith names and with what they came in for. Not “everything was great” but specific stories.
- Awkward questions“Will it hurt”, “why is it more expensive here”, “can I pay in parts”. The answers are direct, with no dodging.
The screenshots are taken
from the live site.
First screen
The first thing is the choice of doctor: four of them, each with a narrow specialty and a booking button. People go to a particular dentist, so that choice is put up front.
The price list
The sections switch at the top. Every row has the service, what it includes and the price. The date the list is current as of is written above the table.
On a phone
From a phone the price list reads as a column, with the price staying to the right of the name. The booking button holds its place in the header all the way down the page.
Nobody goes to the doctor because of a website,
but the clinic is chosen through one.
A price list that explains what is included
Twenty-one items, and next to every price it says what exactly it covers. That is where the most unpleasant conversation in a clinic comes from — when the bill is bigger than expected.
Booking runs around the clock
Toothache does not wait until nine in the morning. A request left at night stays in the system instead of getting lost.
People arrive with the decision made
They already know what root canal treatment costs, and they do not change their mind in the chair.
In the first six months after launch there were 15–20% more bookings.
We can do the same for your clinic
Dentistry, cosmetology, veterinary medicine — any practice with a price list and booking. Write and tell us how many services and doctors you have.