Apartment renovation: a calculator that names a range, not “999 and up”
A website for a construction company. Instead of “a price of 999 per meter and up” the calculator gives a range: floor area, the type of work and the extras turn into a price range, how many weeks the work takes, the size of the first payment and the number of people in the crew.
There is one main fear in renovation:
the price will double.
So the site is built around the numbers and around what is written in the contract.
- Cost calculatorFloor area on a slider, the type of work, radiant floor heating and a change of layout. Out comes a price range, a timeline, a payment and the size of the crew.
- Before and afterA finished job on the first screen with a slider over the photo. You see the same room before and after, not two different shots.
- What the contract saysThe price is fixed, the penalty for delay falls on the contractor, payment by stages, a three-year guarantee. Six clauses that people usually read only after signing.
- Prices for the workThree types of renovation with a list of what each one includes. No “it depends on the property”.
- Six stagesFrom a free measure-up to handover against a checklist, with a report every Friday in between.
- Questions from the measure-upWill the price go up, who buys the materials, can you live in the apartment while the work is going on.
The screenshots are taken
from the live site.
First screen
One room before and after, filling the screen, with the slider in the middle. Renovation sells on the picture, so there are few words here and they are pushed into the corner.
The calculator
The area slider, three types of work, the extras. On the right, the price range, the timeline, the first payment and how many people will be working. The clip shows the range following the hand: both bounds are recalculated while you drag the area, not after you let go.
On a phone
People call someone out to measure from a phone, often standing in the newly built apartment itself. The area slider works with a finger, and the total sits under it and does not run off the screen.
Renovation is sold at the measure-up,
but the filtering happens on the site.
A range instead of “999 and up”
Floor area, the type of work and the extras give a price range, how many weeks it will take and the first payment. A person sees right away whether this is their kind of money.
The trip out goes to someone who is ready
A trip out to the property costs half a day. Now it goes to the people who have already accepted the ballpark price.
You can see how many people are in the crew
Everybody asks “who exactly will be doing the work”. The answer stands in the calculator, right next to the price.
In the first year after launch, the same inquiries produced 25–35% more contracts.
We can do the same for your crew
Renovation, construction, windows, stretch ceilings — anything where the price is calculated by area. Write and tell us what goes into your estimate.